Every year the State Awards come around and I think maybe I should enter, then the deadline goes and I kick myself that I didn’t put anything in…

I Question every year Why?

Why should I enter? Is it only to impress my peers? Will it actually make any difference to my business?

I personally detest the whole awards system, to sit and have your work critiqued, just leaves me a nervous wreck!

Photography is ones interpretation of a moment in time…

As Pro Photographers especially in the commercial field, one must not only be able to capture what is around them, but also hit the clients brief and interpret what they actually want from you the photographer…

So why this year?

A large commercial project, I covered in September / October last year.

10 Businesses, all apart of the Murraylands Food Alliance!

This year, I was determined to bring the Murraylands, Rural SA, to Adelaide. These photos are taken within a hours drive from Adelaide CBD, This is life beyond the toll gate.

I also wanted to create a reaction…

I contemplated long and hard, how I was going to get maximum impact from these images, I also knew that I was probably pitching these images to judges that may of never visited a farm, or could be vegetarians. I took a huge, huge risk…

Reactions I am getting!

I also made the choice to grunge these photos for impact. Reality is all businesses that I photographed as part of this project are not grunge. I witnessed the cleanest premisses, that continue to push for excellence in their field. It highlighted that Australia Food and Safety Standards are some hardest to achieve and maintain. This makes me the consumer more determined and proud to buy local, especially South Australian.

When I left the city 18 years ago, my view on farming and food production have definitely changed. We breed for meat on our farm, the property that my studio is based on.  So the chance to photograph foods journey beyond the farm gate before the butcher or shops, was highly interesting and exciting. I had no idea what to expect and was pleasantly surprised.

I missed silver awards by a few points, which when you have 5 judges with a score out of 100 each it was a personal disappointment to not get those couple of extra points.  My photos where judged on that day to be of high professional standard. A different day, a different judging panel, this may of been a different outcome.